About

"This Irish beauty editor founded brand is giving luxury houses a run for their money" The Guardian

Hildun Beauty was founded when beauty writer Suzy Griffin Dunne noticed a gap for top shelf, high performance luxury makeup at a fair price point. As a beauty writer Suzy had the chance to test and review a huge range of beauty products and visit the manufacturing facilities of the world’s most prestigious beauty brands.

While on mat leave Suzy embarked on a mission to collaborate with the world’s leading R&D teams and develop a new era of high performing beauty products. Formulas that would instantly wow both makeup lovers and professional artists was the goal.

Hildun’s Silk to Set Kajal eyeliners were launched with no spokesperson or ‘face’ to the brand but the product was so exceptional it spoke for itself. Word soon spread about the 'viral kajals' and no marketing or spokesperson was required. The formula is so impressive the makeup artist to the UK’s Royal family Hannah Martin fell in love with it and even worked with Hildun to create and launch her very own shade for the range in June of this year.

Suzy has plans to expand Hildun Beauty across all categories and is working with partners in Italy, South Korea and Japan to ensure the very best in class standard is maintained through all formulas.